Discover why vertical video is transforming B2B marketing in 2026. This comprehensive guide covers benefits, best practices, creation tips, platform strategies, and measurement techniques to maximize engagement and conversion on B2B sites.

In 2026, video marketing still rules the roost. It brings higher engagement, better conversion rates, and a clear lift in SEO. The growth benefits of video marketing aren’t some pie-in-the-sky idea—they’re real, measurable, and hard to ignore.

Interactive video turns watching into doing. Viewers click, choose, or fill quizzes embedded right in the video, switching from passive scrolling to active shopping. For ecommerce, this means longer engagement, higher conversion rates, and solid insights that help your store grow, not just fluff.

The post purchase experience drives big results. Get it right, and you’ll lock in customers, increase their lifetime value, and turn one-time buyers into repeat shoppers who rave about your brand. These tips cover every step after checkout so you can keep growing without losing momentum.